432 Park Avenue
PRCO worked with Macklowe Properties and the CIM Group to develop and implement an international communications strategy for 432 Park Avenue.
- Conceived and developed the positioning strategy in conjunction with Harry Macklowe
- Generated anticipation amongst top tier media via whispering campaign, placing one exclusive feature per market
- Designed, implemented and coordinated an international media launch across nine markets that generated 200+ pieces of on and offline coverage and 500,000,000+ print and online impressions over a four month period
- Conceived and oversaw the production of an series of six editorial films including one with Wallpaper* Magazine which became the second highest referrer of traffic to 432parkavenue.com