432 Park Avenue

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Background


PRCO worked with Macklowe Properties and the CIM Group to develop and implement an international communications strategy for 432 Park Avenue.


Highlights


  • Conceived and developed the positioning strategy in conjunction with Harry Macklowe
  • Generated anticipation amongst top tier media via whispering campaign, placing one exclusive feature per market
  • Designed, implemented and coordinated an international media launch across nine markets that generated 200+ pieces of on and offline coverage and 500,000,000+ print and online impressions over a four month period
  • Conceived and oversaw the production of an series of six editorial films including one with Wallpaper* Magazine which became the second highest referrer of traffic to 432parkavenue.com