Four Seasons Hotels and Resorts

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Background


PRCO has worked with Four Seasons Hotels and Resorts for over 20 years to support the brand’s international expansion to 99 hotels in 41 countries. PRCO represents the group through media relations campaigns in the UK, Italy, France, Germany and Russia, and has developed digital projects to support campaign pushes.


Highlights


  • Recent property launch campaigns have included Bogota, Cap-Ferrat, Seoul and Abu Dhabi, for which PRCO organised media launch events, group press trips and international press placements.
  • Recent launch of Four Seasons Private Jet via a targeted media relations campaign and coordination of all international photography and videography.
  • Created FourSeasonsTravelNotes.ru microsite targeting the young, affluent Russian market to showcase the brand as a curator of luxury culture.
  • Recent property-level influencer engagement programmes have involved partnerships with Harrods and Olympus, and Instagram takeovers e.g Harrods’ #destinationparty annual festive marketing campaign at Four Seasons Istanbul.