Hakkasan

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Background


PRCO has worked with Michelin-starred Cantonese restaurant group Hakkasan since 2013, to build brand awareness in the Middle East and raise the profile of its restaurants in Dubai, Abu Dhabi and Doha.


Highlights


  • Created opportunities to profile the Hakkasan lifestyle and culture, focusing on history, culinary quality and design
  • Demonstrated Hakkasan as leaders in unique restaurant experiences, referencing calibre of the chefs, international brand presence and its team in the Middle East
  • Positioned Hakkasan as an international brand evolving in the Middle East, with its third opening in Doha
  • Launched Hakkasan Doha:
  • Hosted two media days for Qatari and UAE media 
  • Leveraged opportunity for regional Hakkasan team to outline the evolution of the brand in the region
  • Secured attendance of 30 media 
  • Achieved extensive coverage across print and broadcast
  • Brokered successful partnerships and events including a Gentleman’s Evening with Esquire magazine
  • Secure ongoing coverage in target media e.g Caterer Middle East, Concierge AD, The National, The Nedge, Ara Magazine, Gulf News Online, Khaleej Times and Wealth Arabia

Recent awards won by Hakkasan, with the support of PRCO

  • Caterer Awards 2016 – Best Bar Manager for Hakkasan Dubai and Best Sommelier for Hakkasan Abu Dhabi
  • Time Out Dubai Awards 2015 – Best Chinese Restaurant
  • BBC Good Food Awards 2015 – Best Asian Restaurant
  • What's On Dubai Awards 2015 – Favourite Chinese Restaurant
  • What's On Abu Dhabi Awards 2015 - Favourite Chinese Restaurant
  • Food & Travel Awards 2015 – Best Chinese Restaurant
  • Time Out Doha Awards 2016 – Best Chinese Restaurant 
  • Fact Magazine 2016 – Best Chinese Restaurant