Four Seasons Maldives × Reina Olga influencer trip

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PRCO worked with Four Seasons Maldives and Reina Olga Beachwear to showcase the digital, millennial approach of the two properties, Kuda Huraa and Landaa Giraavaru, and align the properties with fashion conscious audiences. PRCO partnered with style influencers, a fashion photographer, and swimwear brand Reina Olga Beachwear, who covered flights and expenses.

Influencers included:

  • Brooke Hogan, supermodel and blogger (713k followers)
  • Madeline Joy Relph, travel and fashion blogger (246k followers)
  • Natalie Roser, model and fashion designer (861k followers)
  • Bonnie Cee, fashion photographer (136k followers)

The influencers posted throughout their stay on social media, and followed up with blog posts and videos, reaching an audience of 1.82 million. Total visibility generated: 68 posts, 25 million impressions, 500,000 likes and 1 million video views. The campaign’s media value totalled €624,500, with Google searches for Four Seasons Maldives increasing during the time of the trip.

George Drury