July 2021 – PRCO Group has been appointed by Emerald Collection to promote the Italian hospitality group in Italy, Russia and CIS, and the GCC.

Founded and owned by the Scarapicchia family, Emerald Collection has over 40 years of experience managing luxury 5-star properties in the Indian Ocean, the Caribbean, and East Africa.

PRCO’s coordinated, multi-market PR campaign will promote the group’s upcoming expansion, with a new resort in Northeast Zanzibar, Tanzania, set to open in June 2022. The new property joins Emerald Maldives Resort & Spa, which opened in summer 2019 and, shortly afterwards, was awarded World’s Leading New Resort and Indian Ocean’s Leading New Resort at the World Travel Awards 2020.