432 Park Avenue
PRCO worked with Macklowe Properties and the CIM Group to develop and implement an international communications strategy for 432 Park Avenue.
Conceived and developed the positioning strategy in conjunction with Harry Macklowe
Generated anticipation amongst top tier media via whispering campaign, placing one exclusive feature per market
Designed, implemented and coordinated an international media launch across nine markets that generated 200+ pieces of on and offline coverage and 500,000,000+ print and online impressions over a four month period
Conceived and oversaw the production of an series of six editorial films including one with Wallpaper* Magazine which became the second highest referrer of traffic to 432parkavenue.com