Hakkasan

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Background


PRCO has worked with Michelin-starred Cantonese restaurant group Hakkasan since 2013, to build brand awareness in the Middle East and raise the profile of its restaurants in Dubai, Abu Dhabi and Doha.


Highlights


- Created opportunities to profile the Hakkasan lifestyle and culture, focusing on history, culinary quality and design

- Demonstrated Hakkasan as leaders in unique restaurant experiences, referencing calibre of the chefs, international brand presence and its team in the Middle East

- Positioned Hakkasan as an international brand evolving in the Middle East

- Oversaw the launch of Hakkasan Doha

- Successful generated exposure for campaigns such as Chinese New Year, Golden Week and Only At

- Organised and hosted a series of media events, including the launch of Brunch at Hakkasan and the Terrace at Hakkasan, with over 100 attendees at each

- Achieved extensive coverage across print and broadcast

- Secure ongoing coverage in target media e.g. Caterer Middle East, The National, Harper's Bazaar, Time Out, Edgar, Grazia Qatar, Durrah, Dubai Eye and Food & Travel Arabia

- Ongoing influencer engagement e.g. Shoestova, Style Drifter, Naomi D'Souza, My Fash Diary, Al Maiiith and I Love Qatar