PRCO has worked with Michelin-starred Cantonese restaurant group Hakkasan since 2013, to build brand awareness in the Middle East and raise the profile of its restaurants in Dubai, Abu Dhabi and Doha.


  • Created opportunities to profile the Hakkasan lifestyle and culture, focusing on history, culinary quality and design
  • Demonstrated Hakkasan as leaders in unique restaurant experiences, referencing calibre of the chefs, international brand presence and its team in the Middle East
  • Positioned Hakkasan as an international brand evolving in the Middle East
  • Oversaw the launch of Hakkasan Doha 
  • Successful generated exposure for campaigns such as Chinese New Year, Golden Week and Only At 
  • Organised and hosted a series of media events, including the launch of Brunch at Hakkasan and the Terrace at Hakkasan, with over 100 attendees at each 
  • Achieved extensive coverage across print and broadcast
  • Secure ongoing coverage in target media e.g. Caterer Middle East, The National, Harper's Bazaar, Time Out, Edgar, Grazia Qatar, Durrah, Dubai Eye and Food & Travel Arabia 
  • Ongoing influencer engagement e.g. Shoestova, Style Drifter, Naomi D'Souza, My Fash Diary, Al Maiiith and I Love Qatar