BVLGARI Resort Dubai launch
PRCO supported the launch of BVLGARI Hotels and Resorts’ Dubai resort, securing top tier press attendance at the opulent opening party in December 2017. Attendees needed to ensure buzz, but also provide online and print content which married fashion and travel.
PRCO targeted titles and specific editors that resonated with the BVLGARI brand DNA and who also had a strong online or social audience. Secured five media to attend the launch including: Condé Nast Traveller’s Jewellery Editor, Wallpaper*’s Travel Editor who also covered the launch for Sleeper, Mail Online’s Celebrity Editor, Vogue’s Lifestyle Editor and Forbes Writer.
BVLGARI’s ambassadors (Bella Hadid, Alicia Vikander, Jon Kortajarena) were leveraged to entice titles such as Vogue, who interviewed Alicia Vikander, and Mail Online who ran a number of celebrity lead pieces on their website. Key results included: 41 articles, with an AEV of £350k, and over 5m online impressions.