LUX* South Ari Atoll × Heidi Klein

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As part of maintaining visibility for LUX* South Ari Atoll, PRCO arranged a partnership with swimwear designer Heidi Klein, to re-engage media and leverage the audience of an elegant luxury swimwear brand.

Heidi Klein shot her complete Spring/Summer 16 lookbook and video at LUX* South Ari Atoll, with the designer posting throughout her time on social media, geo-tagging LUX*. Part of the collection was named ‘LUX* Maldives’, which was unveiled at the Heidi Klein press day in February 2016. LUX* was also promoted directly to consumers via features on Heidi Klein’s blog and newsletter.

George Drury