Park Gstaad × Perfect Moment
PRCO worked with Park Gstaad to align the historic property with a discerning fashion-conscious audience and create social buzz.
PRCO leveraged the following of a contemporary luxury skiwear brand Perfect Moment, inviting top tier travel and fashion editors on a 2-day ski trip, staying at Park Gstaad, where they wore the brand’s new autumn/winter collection. Created a targeted list of press and VIPs including: Melinda Stevens, Editor of Condé Nast Traveller; Gabrielle Hackworthy, Global Fashion Editorial Director of PORTER; and Charlotte Sinclair, freelance writer for FT How to Spend It; and devised an itinerary for the group which showcased the highlights of Park Gstaad and the wider destination.
The editors and Perfect Moment posted on their social channels on throughout the trip, and the partnership was featured on the Perfect Moment website and blog. Key results were: 5k likes, and 500k impressions, with traffic driven directly to Park Gstaad channels.