Ten Trinity Square

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Background


PRCO worked with developer Reignwood Investments to position and launch Ten Trinity Square, a super-prime residential development in the former Port of London Authority in The City of London, serviced by Four Seasons Hotels and Resorts.


Highlights


  • Researched and produced a positioning report and a fully integrated strategy in conjunction with Reignwood Investments
  • Introduced Four Seasons Hotels and Resorts as the hotel operator / residential service operator
  • Developed a standalone website for Reignwood Investments to distinguish it from Reignwood, the conglomerate
  • Worked with appointed London sales agent and in-house Reignwood team to help craft message within the UK media emphasising the 'move East' and value of prime residential in this part of London
  • Coverage in key titles e.g. Wallpaper*, Robb Report, Forbes online, The Daily Telegraph, Vogue 
  • Designed and coordinated a multi-market media launch
  • Conceived and produced a series of three editorial films
  • UK launch campaign resulted in 100+ pieces of coverage with an AEV of £965,483 (January–December 2016) calculated on a 1:1 basis