Under the direction of Chairman Robert Lyle, PRCO works internationally to provide consultancy services including brand strategy, corporate advisory and brand association programmes. PRCO’s strategy team works closely with travel, real estate and luxury lifestyle clients to deliver thoroughly researched, commercially-relevant corporate solutions, distinctive brand narratives, and strategic communications campaigns.
PRCO’s media relations teams nurture personal and flexible relationships with clients, acting as an extension of their in-house team. PRCO leverages its luxury expertise and long standing media relationships in each market, specialising in considered, creative storytelling coupled with a tailored, proactive approach. International campaigns are coordinated via a cohesive strategy and implemented through PRCO’s offices, by knowledgeable, local PR professionals.
PRCO delivers integrated communications campaigns through PRCO Studio, a full-service digital marketing division. PRCO Studio works alongside PRCO’s media relations teams to create captivating content across video, photography, web design and build, copywriting, social media, influencer collaborations, and blogs; supporting clients in building a multi-channel narrative and achieving targeted engagement.
PRCO’s dedicated strategy and lifestyle teams deliver brand association projects to support clients’ objectives and market positioning. PRCO employs its luxury network to enable clients to reach desired target audiences directly, via alignments with relevant like-minded brands, international events and influential ambassadors.
PRCO Studio delivers targeted digital engagement across owned, earned and paid media, designed to complement and reinforce clients’ wider communications campaigns. PRCO Studio builds brands’ online presence, delivering bespoke solutions via a combination of creative content, community management, influencer collaborations, web design and build, paid advertising, PPC and paid social. Campaigns are comprehensively tracked and analysed, offering clients a full picture of their audience and engagement.