Versace

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Background


PRCO has worked with Versace in the Russian market for eight years, to reposition the brand for Russian and CIS audiences, maintaining its brand presence while aligning with its understated, elegant positioning throughout Europe.


Highlights


  • Conceived the brand narrative positioning Porto Montenegro as 'the next St. Tropez' to appeal to a younger demographic.
  • Implemented an international media relations campaign in the UK, Germany, Russia and CIS and Italy.
  • Designed and implemented a pop-up retail programme to populate the dock side retail space with niche luxury retail brands.
  • Secured key coverage of the marina residences in property pages of key publications e.g Vogue, Tatler.
  • Achieved coverage across nautical titles e.g Boat International and destination features in lifestyle titles e.g Robb Report, Harper’s Bazaar.
FashionGeorge Drury