Four Seasons Istanbul × Harrods #DestinationParty

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PRCO facilitated a partnership between Four Seasons Istanbul and Harrods on the department store’s annual marketing campaign: #destinationparty. During a period of contemporary new openings in the city, PRCO sought to raise visibility and digital engagement for the Four Seasons hotels and align them with style conscious audiences. PRCO worked alongside Harrods to provide the hotels access to influencers including:

  • Adam Gallagher, 1.4m followers
  • Vanessa Hong, 424k followers
  • Patricia Bright, 303k followers
  • Zanita Whittington, 256k followers
  • Melissa Koh, 164k followers  

Harrods photographers joined the trip, capturing the influencers during their stay. PRCO arranged sharable experiences including custom amenities, sunset cocktails on the Four Seasons Sulthanahmet’s rooftop, private boat excursions at Four Seasons Bosphorus. The influencers shared experiences throughout the weekend, using the #destinationparty hashtag, to a total audience of 2.5 million.

George Drury