PRCO Group has been appointed by Al Mamlaka Social Dining.

Located in Kingdom Centre, Al Mamlaka Social Dining brings a collection of 21 select kitchens from renowned local and international brands to Riyadh.

The concept is the first of its kind in Saudi Arabia, offering four ambient dining hall zones with eight cuisines represented. Al Mamlaka Social Dining provides a platform for local chefs and showcases the region’s culinary heritage while incorporating global trends.

PRCO Group’s campaign will communicate Al Mamlaka Social Dining’s unique offering and generate awareness of its launch in the Kingdom and wider GCC.