PRCO Group is pleased to announce that John O’Ceallaigh, former Luxury Travel Editor of Telegraph Media Group, will join as Associate Director of PRCO Advisory this September. This significant addition represents a strategic enhancement of PRCO’s capabilities in luxury travel consultancy.

John brings a blend of editorial expertise and entrepreneurial acumen to PRCO Group. As the founder of the travel consultancy and content agency LUTE and through his freelance contributions to publications such as Condé Nast Traveller, Travel + Leisure and Bloomberg, he has established himself as a leading authority in the luxury travel sector.

In his role, John will use his extensive experience to advance PRCO’s consultancy services. He will spearhead key client projects and develop tailored strategies to meet clients’ evolving needs. His deep industry knowledge and innovative approach will be invaluable assets.

Jonathan Rivlin, Managing Partner, comments: “John has long been regarded as a standout consultant in the luxury hospitality industry. We believe that with his experience and our international office footprint, we will offer clients an honest, insightful and global consultancy experience.”

John O’Ceallaigh adds: “I am delighted to join PRCO Group as the company expands its focus on consultancy. I’ve worked with the agency throughout my career and have always been impressed by the calibre of its clients and the results it achieves on their behalf. It’s an exciting time to join the team; the world’s most privileged travellers have higher expectations than ever, and I look forward to working with PRCO Group’s clients to define the innovative ways in which they can surpass them.”