PRCO Group has been appointed to provide consultancy services and PR for LUCA DINI Design & Architecture.

The Florence-based studio has delivered 85 one-of-a-kind superyachts and expanded into architecture and interior design six years ago. LUCA DINI’s projects include Sindalah, the Red Sea island resort and the first destination to open in the NEOM giga-project, where it is the sole designer.

PRCO will support the development of LUCA DINI’s brand narrative, and the PR campaign will introduce the studio and establish it as a leading architecture and design firm with reference to its projects and founder.