PRCO Group has been appointed to represent Meliá Hotels International (MHI) in the Italian market.
The agency will support MHI, founded in Mallorca by Gabriel Escarrer in 1956, as it consolidates and expands its portfolio of over 400 hotels. Among the group’s upcoming openings is the launch of Palazzo Cordusio Gran Meliá in Milan this autumn.
MHI is present in over 40 countries through its 10 brands and has been judged the second-most sustainable hotel company in the world (S&P Global Corporate Sustainability Assessment). Other notable 2023 openings include Ngorongoro Lodge Meliá Collection, overlooking the world’s largest volcanic caldera in Tanzania, and Zel Mallorca, a concept devised in partnership with Rafael Nadal, offering a fresh, active take on MHI’s ethos of Mediterranean hospitality.