PRCO Group has been appointed to represent Meliá Hotels International (MHI) in the German market, expanding its relationship with the global hospitality company.
Already retained in the Italian market, where the agency supported the launch of Palazzo Cordusio Gran Meliá, PRCO will generate awareness of MHI’s pipeline and raise its corporate profile as a hospitality leader.
MHI operates more hotels in Germany than in any other European country outside of its native Spain, most recently adding business and social hub Meliá Frankfurt City to its portfolio.
Founded in Mallorca in 1956, MHI is Europe’s third-largest hotel group, operating 10 brands in 43 countries. It achieved the highest overall rating in the global hotel industry in the 2023 S&P Global Corporate Sustainability Assessment (CSA).