PRCO Group has been appointed to represent The Biltmore Mayfair, LXR Hotels & Resorts. The appointment comes only a few months after PRCO began representing the hotel in the GCC markets in 2022. 

 The Biltmore Mayfair is located on Grosvenor Square, one of London’s most prestigious garden squares, and is conveniently located within walking distance of Oxford Street and New Bond Street. The hotel encompasses 250 rooms, 49 suites and eight signature suites with views of the London skyline. 

The campaign will aim to position The Biltmore Mayfair as a dining and lifestyle destination for the Mayfair neighbourhood, and will include the unveiling of a series of partnerships with like-minded brands.