December 2020 – PRCo, is delighted to announce its appointment as the agency of record for Ultima Collection.

Having previously launched Ultima Gstaad, PRCo’s brief has since expanded to represent the entire Ultima Collection portfolio, a series of ultra-luxury chalets, villas and a five star superior hotel located across the Alps and the Mediterranean.

The perfect solution for today’s challenges and a refreshing new addition to the scene of luxury residences, Ultima properties provide an unique combination of exemplary five-star hotel service matched with the discretion and seclusion of a private residence. Boasting sought-after locations in some of Europe’s most high-profile ski and sun destinations, Gstaad, Megève, Crans-Montana, Geneva, Corfu and most recently, Courchevel.

At each destination, a team of private chefs, house managers, spa therapists and housekeepers is on call to make every guest experience as personalised as possible. Designed for the world’s most discerning guests, Ultima’s homes away from home are characterised by exceptional standards of hospitality, luxury design and entirely customisable experiences.

Speaking of the group’s appointment, Sophie Toh, Director of PRCo’s UK office, said; “We are delighted to be representing the entire Ultima Collection after the successful launch of Ultima Gstaad last year. It is an exceptional portfolio and we look forward to further educating the UK media on the brand principles as well as launching their new property in Courchevel ahead of the 2021 season.”

Opening on 12 December, 2020, Ultima Courchevel will be the newest addition to the portfolio, comprising 13 four-bedroom and five-bedroom privatised chalets, two world-class spas, an accompanying restaurant and ski rooms with direct access to the slopes of the Tarentaise Valley. Occupying a prime position in between 1850 and 1650 at the heart of Europe’s largest ski region, Ultima Courchevel will offer the signature luxury services of a five-star resort within the confines of fully serviced private chalets. Award-winning interior design brings together contemporary lines and traditional French chalet architecture, where the finest materials have been meticulously selected to create a luxurious and cosy atmosphere.

The appointment is the latest news from the UK office following on from the last appointment as the public relations representatives of World of Wine (WOW), a new 55,000-square-metre destination in the heart of Porto, showcasing the most prominence of Porto’s culture through a series of museums, experiences and gastronomical offerings.