March 2021 – PRCO has been appointed by the award-winning Japanese restaurant ROKA, to promote the new Mallorca restaurant in three markets, Germany/DACH, France and the UK.
The restaurant will open as a pop-up experience at Cap Vermell Grand Hotel, a luxury resort on the island’s north-eastern coast.
ROKA’s signature cuisine is Robata grill, which originates from the fishermen of Japan’s northern coast. Traditionally, the fishermen would cook fresh fish on their boats and share their catch with one another using their oars.
The brand currently has restaurants in London and Dubai and is part of the Zuma group.
The project is a result of PRCO Italy’s successful, ongoing campaign for Zuma Rome.