March 2022 – PRCO Group has been appointed to lead the international strategy and media relations for ZUMA across the US, UK, Italy, Germany, the GCC, and Asia markets.

A sophisticated twist on the traditional Japanese Izakaya style of informal eating and drinking; co-founded by Rainer Becker and Arjun Waney in 2002, ZUMA has 11 venues globally and 5 seasonal locations.

Upcoming openings include Porto Cervo, Mykonos and Ibiza.