A favourite address for artists, writers, and creatives since the 1920s, Villa TreVille in Positano was born as a passion project that became an eccentric residence by Franco Zeffirelli, the famed Italian opera and film director.

Working with pioneering architect Renzo Mongiardino, the duo transformed the property into the hideaway of choice for the likes of Elizabeth Taylor, Richard Burton, Liza Minnelli, Rudolf Nureyev and Leonard Bernstein.

The global PR campaign will pull the curtain back on this iconic address and raise awareness of the new additions to the property, including La Traviata Spa, in the year of what would have been Zeffirelli’s 99th birthday.