PRCO Group, the global communications agency, has been appointed to launch the highly-anticipated One&Only One Za’abeel.

Located in Dubai’s Za’abeel neighbourhood, the 229-key ultra-luxury resort marks the brand’s third property in the Middle East. Set to become Dubai’s newest landmark, the one-of-a-kind, urban vertical resort will offer meticulously crafted guest rooms and suites that boast mesmerising vistas of the Dubai skyline. With immersive dining experiences and signature restaurants from chefs of Michelin-lauded restaurants, a state-of-the-art spa and a breathtaking swimming pool on The Link – the world’s longest cantilever – One&Only One Za’abeel will be an unrivalled lifestyle destination.