PRCO Group has been appointed to represent Relegance, a new Italian couture hospitality brand headed by Antonio Onorato.

Under the brand tagline, “The Unexpected Collection”, Relegance owns and operates all properties in its portfolio. These include the iconic Palazzina G in Venice, entirely designed by Philippe Starck and considered one of the most glamorous addresses in Venice, and its new sister property, the Rosapetra Spa Resort, located in Cortina, ahead of the 2026 Olympics.

The brief is to quickly introduce Relegance as a leading player in the Italian high hospitality segment, starting with the launch of the Rosapetra, together with curated media activities to support the Venice property.