PRCO, the global communications group, has been appointed by The Chedi Al Bait, Sharjah to represent the property in the GCC region.

Located in the “Heart of Sharjah”, the UAE’s most ambitious historical restoration project managed by Shurooq (Sharjah Development and Investment Authority), The Chedi Al Bait, Sharjah is a 53-key Emirati luxury five-star hotel that delivers bespoke services where beauty, unparalleled hospitality and a sense of home become inseparable.

The unique collection of five heritage houses at The Chedi Al Bait were once occupied by local families in their distinct cultural settings. These preserved historic structures paired with newer building compounds are a testament to Sharjah’s rich culture, from its carpentry and woodwork to its classic Emirati hospitality. Across the luxury bedrooms and suites in this single-story resort in the UAE, GHM sophisticatedly incorporates its contemporary Asian-inspired interpretations with the hotel’s Arabic influences in ways that preserve Sharjah’s indigenous culture and charming history. The unique property offers travellers in the UAE an opportunity to indulge in traditional Emirati graciousness in a leading luxury accommodation at the heart of Sharjah.