PRCO has been appointed to consult on the communications strategy of 1Kind, a luxury digital marketplace, and introduce the platform to the UK, GCC and US markets.

1Kind celebrates the legacy of remarkable individuals by curating and sharing exclusive collectable digital assets and experiences with high net worth individuals and collectors around the world in a series of timed auctions or ‘drops’.

1Kind will launch its first drop in partnership with World Chess Champion Garry Kasparov on December 14th, releasing a series of exclusive digital collectables (NFTs), unique artefacts, and exclusive experiences that chart his extraordinary career. Future drops will include English actor, broadcaster, comedian, director and writer Stephen Fry, and award-winning American film director, producer, screenwriter, and author Scott Frank.