PRCO has been appointed to represent Ralph Lauren’s hospitality segment in the Italian market, with the immediate focus on promoting the opening of The Bar at Ralph Lauren in the brand’s new Milanese flagship store.

The bar is a one-of-a-kind in the capital, with a seasonal menu inspired by Ralph Lauren’s personal favourites including a classic burger and iconic mini lobster rolls, complimented by signature cocktails. The opening extends the Ralph Lauren Hospitality Portfolio into Italy, following its success in cities including New York, Paris and Chicago.