PRCO has been selected to represent Irthi Contemporary Crafts Council across the UK market.

An affiliate of NAMA Women Advancement Establishment, Irthi represents traditional and modern crafts across MENASEA and Central Asia. By working with partner organizations and championing artisans and designers, Irthi Contemporary Crafts Council encourages and supports women’s professional and social empowerment.

The brief is to raise awareness of the aims and collections of the Council with a mixture of traditional media relations, third-party brand collaborations and in-market events.