PRCO has been appointed to represent 50 Best on a project basis for the launch of Middle East & North Africa’s 50 Best Restaurants, sponsored by S. Pellegrino and Acqua Panna.

The awards will be held for the first time in Abu Dhabi in February 2022, in partnership with the Department of Culture and Tourism, with the objective to celebrate the region as a world-class culinary destination.

PRCO will manage the media and influencer strategy for the awards internationally, with a focus on the MENA region.