PRCO Group has been appointed to represent Royal Enfield.
The Group’s Paris office will communicate Royal Enfield’s authentic, adventurous style and drive awareness of its leading range of motorcycles. The appointment in France comes four years after the agency began representing the iconic automotive brand in the Italian market.
Royal Enfield is the world’s oldest motorcycle brand in continuous production and celebrated its 120th anniversary in 2021. A division of Eicher Motors Limited, Royal Enfield is headquartered in India and developed in Chennai and Leicestershire (UK).
While the brand’s loyal following frequently comes together for events, such as Motoverse in Goa and Himalayan Odyssey, Royal Enfield’s motorcycles are also seen in the urban landscapes of over 40 countries in the hands of those seeking thrilling yet accessible travel.