PRCO Group has been appointed by The Capra, a five-star superior boutique hotel located in Saas-Fee, in the Swiss canton of Valais. The PR campaign aims to enhance awareness of The Capra and the resort of Saas-Fee, in the hotel’s key markets including Germany, Austria, Switzerland and the UK.
Saas-Fee is a charming Swiss village that has been car-free since 1951. Notably, the village is powered entirely by renewable energy and is within easy reach of Geneva, Milan and Zurich.
The snow-sure resort is a well-kept-secret amongst skiing enthusiasts, renowned for its long ski season (early October – late April), 300 days of sunshine per year, and genuine sustainability credentials.
The Capra is a luxury boutique hotel with just 38 suites and rooms, open year-round for guests seeking home-comforts and privacy, guaranteed snow in the winter and charming Alpine adventures in the warmer months. The hotel was fully completed in 2023 and just one year later, was awarded 2 Michelin Guide Keys in October 2024.