PRCO Group has been appointed to represent The Macallan in the French market.

A symbol¬†of craftsmanship and creativity since 1824, The Macallan is one of the world’s leading single malt whiskies,¬†celebrated for the distinctive¬†flavours and natural colours of its expressions. Crafted in The Macallan estate in Speyside, Scotland, it will celebrate 200 years of sherry-seasoned oak cask distilling next year.

PRCO Group will drive awareness of the renowned Scottish brand and its offering in the French market, supporting product launches as The Macallan introduces fresh iterations while upholding its value of quality of craftsmanship.