PRCO Group has been appointed by The Red Sea and AMAALA, two groundbreaking tourism developments by Red Sea Global, setting new benchmarks for ultra luxury hospitality. These pioneering destinations are making Saudi Arabia’s pristine Red Sea coast and interior accessible to the world, while leading the way in luxury regenerative tourism and immersive travel.
The Red Sea destination features an archipelago of more than 90 pristine islands, with unrivalled dive sites among vibrant, thriving coral reefs and offering distinctive experiences at its exceptional globally celebrated resorts. AMAALA , opening in 2025, is set to deliver an ultra-luxury focus on wellness, wellbeing and the arts, with an impeccably curated range of amenities and properties, including its two hero assets Corallium, Marine Life Institute and the AMAALA Yacht Club, all designed to surpass the expectations of the most discerning travellers..
With a number of new resorts set to open this year, along with events, experiences, and offerings across the destinations, PRCO Group will spearhead integrated communications strategies to launch and enhance awareness for both destinations.
“PRCO’s appointment to lead the destination communications for The Red Sea and AMAALA across the GCC is a significant milestone,” said Jonathan Rivlin, Managing Partner at PRCO. “We understand the scale and ambition of these projects and our teams are committed to leveraging our expertise in the luxury travel and lifestyle industry to deliver impactful results.”