TOH PR, part of PRCO Group has been appointed to represent Lyre’s Non-Alcoholic, the world’s finest range of impossibly crafted non-alcoholic beverages in the GCC. 

Lyre’s was created with two founding principles; to offer consumers a sophisticated, delicious portfolio of non-alcoholic products that enabled them to enjoy their drink, their way, without compromise, and to help change the way the world drinks.

As the world’s most-award winning range of non-alcoholic products, Lyre’s is currently available across 50 countries. TOH will support Lyre’s Non-Alcoholic with ongoing communications to strengthen the brand’s market entry, educate consumers on the benefits of healthy hedonism and maximise its reach via events, influencer engagement, and brand partnerships.