Versace

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Background


PRCO has worked with Versace in the Russian market for eight years, to reposition the brand for Russian and CIS audiences, maintaining its brand presence while aligning with its understated, elegant positioning throughout Europe.


Highlights


- Repositioned the brand via targeted feature placement in luxury and aspirational titles

- Organised celebrity and influencer dressing with A-list celebrities who embody the brand positioning. Dressed target influencers for events including Cannes Film Festival, and local events including MMKF International Film Festival, Kinotavr, Vogue Fashion Night Out, Tatler Ball and GQ Men of the Year Awards

- Held seasonal press and influencer launches at PRCO showroom in Central Moscow

- Secured profiling opportunities for designer and CEO Donatella Versace in business and lifestyle titles

- Achieved quality coverage of new lines in target publications

FashionGeorge Drury