PRCO is the retained agency for Tommy Hilfiger in the Russian and CIS market.

The brief is to drive regional brand awareness, with specific reference to the group’s revised positioning and philosophy, in line with US and European markets. The agency is also tasked with supporting the personal profile of Mr. Tommy Hilfiger.

Tommy Hilfiger model in car

PRCO has been a great partner since we started developing our brand in Russia. We have been able to rely on their professionalism and their strong network of editors, influencers and VIPs to increase our brand recognition in the market.

Baptiste Blanc / Senior Director, Global Communications & Earned Media
Tommy Hilfiger models

The strategy revolves around the seasonal shows in New York, that are attended by key players on the Russian fashion scene.

On a local market level, the team supports this activity with media days in new and directional venues, attended by the who’s who of the regional fashion and media worlds.

PRCO also secures a regular series of 1:1 media briefings to directly communicate the Tommy Hilfiger brand, its values and plans to selected media and influencers.

A recent highlight was PRCO’s involvement around the opening of Tommy Hilfiger’s anchor store on Kuznetsky Most, following two successful years in the Russian market.  This high-profile event was attended by a guest list comprising target media, key influencers and socialites.

PRCO also devised a celebrity dressing shortlist, resulting in appearances from Miroslava Duma (Buro 24/7), Anya Ziourova (Tatler Russia), Nasiba Adilova (Buro 24/7 USA) and Elena Perminova (model and street stye icon). The team also secured profiles of Mr. Tommy Hilfiger in Vogue, Glamour, Harper’s Bazaar and Elle.