PRCO is appointed to develop and implement an international communications strategy for 432 Park Avenue in New York, the tallest residential building in the western hemisphere.
The agency’s role is to drive interest amongst UHNWIs, and maintain momentum across the development’s five-year launch period.
As the lead agency, PRCO first implemented an international media launch and now maintains an ongoing campaign across nine markets: UK, China, GCC, Russia, Brazil, Italy, Germany, France and the USA. Responsibilities include day-to-day management of all agencies to ensure consistency across messaging and media assets, as well as collating campaign reports.
Highlights have included the curation of an interview clip with Vinoly and an exclusive with Wallpaper*.com, which was then pitched out to wider media channels.
To date, the campaign has generated in excess of 200+ pieces of on and offline coverage and over 500 million print and online impressions. Half of all units were sold in the four-month launch period.