PRCO is engaged to position One Wall Street as the most desirable and historic luxury residences in Downtown Manhattan, acting as the lead agency across five international markets.
The strategy is to reinforce the status of One Wall Street as the largest office to condo transformation in the history of New York City, an inflection point in the transformation of Downtown Manhattan from a financial hub into a vibrant, creative, living district.
PRCO draws on the successful track record of Macklowe Properties, as the go-to talents designing and developing projects that transform the face of New York City. The team has leveraged the publicly accessible amenities and retail facilities to demonstrate how One Wall Street will enhance the neighborhood.
Tactics include a series of project immersions with international media to explore the neighborhood in order to create in-depth positioning features, in addition to ongoing media placements, profiles, commentary and industry and stakeholder engagement programs.