PRCO Group is retained by Castelfalfi to promote the rebranding of the Tuscan estate in the Italian, German, UK and US markets after its acquisition by new owners.

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PRCO has positioned Castelfalfi as the leading luxury destination in the Tuscan countryside, highlighting its USPs and sustainable values. The Group used targeted pitching to showcase Castelfalfi’s facilities, including a five-star hotel, restored ‘castali’ private residences, spa, F&B offering and outdoor activities.

PRCO organised media events in Milan and Munich attended by over 30 selected journalists, hosted group press trips and secured individual media visits for leading journalists from each target market.

Outstanding coverage results were achieved in print and online publications, including ELLE, Architectural Digest, Panorama and Il Sore 24 Ore.