PRCO is tasked to re-engage the media with Chelsea Barracks.
The challenge is to move the development’s narrative forwards, on from past controversy surrounding Prince Charles, the Candy brothers and Richard Rogers’ involvement.
PRCO have the knowledge of super prime real estate to be advisors, the confidence to 'speak truth to power' and the global office footprint necessary to communicate with our global purchaser base - as an agency they are professional, responsive and never dull.
Richard Oakes / Chief Sales & Marketing Officer Europe & Americas, Qatari Diar Europe LLP
PRCO is implementing a re-positioning strategy to set Chelsea Barracks and its architecture within the wider evolution of Belgravia and develop stories around the allure and heritage of great London estates.
The team draws on key development milestones in anticipation of the project’s completion to rebuild credibility and develop anticipation. The result has been to differentiate Chelsea Barracks within a competitive London super-prime marketplace.
Highlights have included a collaboration with Masterpiece 2018 to reintroduce Chelsea Barracks to the media and target audiences in an engaging way, highlighting the design, culture and artistry of the development. The team has subsequently placed hero stories in a range of target publications that focus on heritage, location, architecture, design and lifestyle amenities.