TOH, PRCO’s lifestyle agency, was appointed as communications partner in KSA and GCC for the Diriyah Gate Development Authority.
They are the body entrusted with the development of Diriyah Gate, a treasured UNESCO World Heritage Site known as the ‘Jewel of the Kingdom’. Created in 2017, the authority aims to deliver the vision of Diriyah as one of the world’s greatest cultural and tourism destinations.
The agency worked from offices in both Riyadh and Dubai to deliver a campaign strategy that included paid and earned media across digital, broadcast and print. The team also advised the client on its international strategy, disseminating news via partner agencies in Europe, Asia and the US.
Results reached over 3.5bn people, with a PR value of $55m USD, including an array of CEO profiles, destination features, media briefings, influencer engagement strategies and participation at local and global events. In September 2019, the team handled the E-Visa announcement for Saudi Arabia, held at Diriyah and in November 2019, TOH successfully managed over 400 media and influencers at the Royal Inauguration of the project, hosted by King Salman and his son.