TOH, PRCO’s lifestyle agency, has been retained since 2015 to manage the Monte-Carlo SBM portfolio of iconic hotels, together with the legendary casino, spa, cultural and culinary offering.
The work has twice won “Best Tourism Campaign” at the MEPRA Awards, in recognition of the passion, experience and excellence TOH delivers.
The strategy is to support the group value proposition of SBM as a place that supplies dreams and the owner of numerous once-in-a-lifetime hospitality experiences. Key to this has been an increased focus on GCC markets outside the UAE and the skillful use of celebrity digital influencers.
The campaign has had numerous highlights, including the re-opening of Hotel de Paris and the opening of One Monte-Carlo, and the annual support of the Bal de la Rose and the Red Cross Gala with celebrity hosting. TOH regularly coordinates media and influencer press and individual trips, bi-annual GM roadshows and consistently delivers outstanding earned print, online and broadcast coverage.