PRCO is appointed to support the communications around the ongoing brand evolution of One&Only Resorts within the key feeder market of the GCC and Russia.
The strategy includes building on new openings, introducing fresh and unique programs and promoting the brand’s forward-thinking approach to luxury.
The team adopts a 360° approach to media communications across all One&Only Resorts, looking at the brand through the ultra-luxe lens, highlighting the group’s position as opinion leader.
Day-to-day work includes a highly selective and targeted media and influencer outreach program, the hosting of a series of media dinners, brand spokespeople engagement and alignment with regional celebrities and luxury brands.
Highlights have included the launch of new resorts, including One&Only Nyungwe House in Rwanda, as well as high profile brand collaborations including the Guerlain Advent Calendar, which achieved a PR reach of nearly four million. Other notable activity has included collaborations with Chef Yannick Alleno during his visits to Dubai as well as Giorgio Locatelli in Portonovi.