PRCO is appointed to support the communications around the ongoing brand evolution of One&Only Resorts within the key feeder market of the GCC and Russia.

The strategy includes building on new openings, introducing fresh and unique programs and promoting the brand’s forward-thinking approach to luxury.

One and Only sea view
One and Only beach

The team adopts a 360° approach to media communications across all One&Only Resorts, looking at the brand through the ultra-luxe lens, highlighting the group’s position as opinion leader. 

Day-to-day work includes a highly selective and targeted media and influencer outreach program, the hosting of a series of media dinners, brand spokespeople engagement and alignment with regional celebrities and luxury brands. 

Highlights have included the launch of new resorts, including One&Only Nyungwe House in Rwanda, as well as high profile brand collaborations including the Guerlain Advent Calendar, which achieved a PR reach of nearly four million. Other notable activity has included collaborations with Chef Yannick Alleno during his visits to Dubai as well as Giorgio Locatelli in Portonovi.

Case Study

The Peninsula Hotels

Read more
Peninsula entrance
Case Study

Belmond Cap Juluca

Read more
Belmond beach view