TOH, PRCO’s lifestyle agency, was appointed by The Peninsula Hotel Group to act as its GCC communications representative in 2018.

The brief is to raise awareness of the group’s super-premium market positioning, with a focus on experiences and immersive guest experiences, such as the Peninsula Academy.

Peninsula rooftop
Peninsula entrance

A highlight of the campaign was supporting the ‘Art In Resonance’ art platform that was developed to position the group as an originator and innovator of culture worldwide, allowing guests to engage with immersive and experiential art that will surprise, delight and build lifetime memories.

The campaign saw the team deliver an exclusive partnership with Harper’s Bazaar Art, who attended the global launch in Hong Kong before co-hosting the Dubai edition of the event in the prestigious DIFC.

The event was attended by a highly select audience of art collectors, high profile individuals and media who networked with senior management of The Peninsula Group.

The team also supports with regular media and influencer hosting across the international portfolio of hotels, from Beverly Hills to Tokyo, to deliver both destination and property-led profiles and spokesperson profiling. TOH has secured impressive results across the GCC with high profile media coverage and has built relationships with the most respected editors and digital celebrities.