PRCO is engaged in Central Europe to position Royal Enfield as an alluring lifestyle brand and international leader in the mid-size motorcycle segment.
The strategy aims to celebrate and focus awareness on the brand’s rich history and European heritage as well as the quality and exhilaration inherent in the contemporary product line.
Your team brings fresh perspectives, energy and passion to the table - it's a pleasure working with you.
Tom Perkins / PR Manager, EMEA, Royal Enfield
PRCO liaises with the RE corporate team and the Italian distributor, Valentino Moto Company, to identify the best strategy and opportunities based on the seasonal calendar of events.
The team delivers a consistent level of targeted media coverage and social media exposure through outstanding media relations and lifestyle product experiences. PRCO also delivers a series of engaging campaign projects with top influencers.
Highlights have included a press cocktail to launch the very first RE Concept Store in Milan, Italy and the introduction of the Bullet Trials model. The team has also developed a partnership with Discovery Channel and hosted a Reunion Ride event at the Monza Autodrome in Italy for media and influencers.