PRCO Group is retained by The Chedi Andermatt in the Italian and German markets after launching the property as the brand’s first hotel in continental Europe in the UK, Italy and Germany.
The strategy is to communicate the property’s unique level of service and status as the new ultra-chic destination in the Swiss Alps. PRCO arranged media functions with the management team before the hotel’s launch and a group press trip involving 10 major journalists from the appointed markets. The Group also optimised media opportunities through synergies with the press offices of the Switzerland tourist board and Leading Hotels of the World.
Following the launch, PRCO devised an influencer activation with globally renowned hair brand Good Hair Day ahead of the winter season, producing high-quality visual collateral posted across The Chedi Andermatt’s social media channels.
PRCO continues to secure regular individual media visits, group press trips and coverage in major publications across the target markets. Key news angles have included the launch of The Japenese, the restaurant receiving its first Michelin Star and the appointment of twin chefs Dominik Sato and Fabio Toffolon.