PRCO Group is retained by J.K. Place to drive awareness of its hotels in Rome, Capri and Paris in the Italian market.

JK Place
JK Place

The campaign highlights the luxury features of the boutique hotels, including unique design, five-star service and the spas at the Capri and Paris properties, where PRCO promotes the partnership with skincare expert Dr Barbara Sturm.

The team has organised exclusive interviews with co-founder Ori Kafri to communicate his vision for J.K. Place and increase brand awareness. The Group also maintains a media visit programme for select journalists and influencers to experience the hotels’ signature hospitality, securing coverage in Vanity Fair, ELLE Spose, Financial Times How To Spend It, Marie Claire, Panorama and TRAVEL & SPA.

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