PRCO’s lifestyle agency TOH has been engaged by SHA Wellness clinic, a world-leading integrated wellness centre in Spain, since 2017.
The task is to introduce and educate discerning GCC audiences around the SHA brand promise as a luxurious, and highly specialized travel destination, year-round. A recent focus has been the communication of the brand’s international expansion plans into the GCC market, with a clinic planned for Abu Dhabi.
The strategy focuses around creating and maintaining strong relationships with Tier A media, regional celebrities and digital influencers, with in-market events, hosting of grouped and individual press trips, and the sharing of expert commentary and SHA Wellness-related news.
Key to success is the profile of Alejandro Bataler, as the face of SHA and the son of the Founder, and the enduring achievements of SHA, evidenced by its ten-year anniversary in 2019.
In-market highlights have included an exclusive media and VIP SHA anniversary dinner in Dubai and the co-hosting of a pop-up event on the site of the new Abu Dhabi venue, attended by 30 media.
The agency hosts an average of 24 media and influencers in Spain each year, working to constantly analyze results for large brand profiles and highly effective influencer content creation, to deliver reach and impact.